Desperados Domes @ Relentless Freeze Festival 2010
Special guest performances from Duke, and Nathan Flutebox Lee warm up the Desperados Domes, whilst the crowd enjoyed the sweet tasting tequila beer.
Desperados, the original tequila-flavoured beer owned by Heineken France, has attended the Relentless Freeze Festival 2010 for the second year running. They felt the same vision that went into combining this music festival with snow sports went into blending beer and tequila in the same bottle.
Leading integrated marketing agency, Space, for the second year running, devised a campaign working that encompassed sponsorship, entertainment and experiential activity aimed at giving 18-26 year old drinkers the chance to try the beer and enjoy the Desperados festival experience.
During the event, which took place on 29th-31st October 2010 at Battersea Power Station, London, Space and Juno Productions planned a series of exciting live brand activities to engage consumers first hand with Desperados.
Desperados hosted its own bar at the Freeze Festival within the fully branded 11x13.5m EventStation Plus, which was the heartbeat of all the activities, with live acts including urban beat boxers Duke along whilst enjoying some live urban art. Meanwhile in the smaller 6m EventStation dome festival goers were able to print their own Desperados T-shirts in association with Hit & Run.
