‘Surf’s Up’ for the EventStation Plus
The 11x13.5m EventStation Plus & 6m EventStation proved a huge success at the 'Relentless Boardmasters 2010 festival in Newquay. The structure featured a fully branded canopy, internal multimedia trussing framework and LED Lighting.
Desperados, the original tequila-flavoured beer owned by Heineken France, has sponsored Relentless Boardmasters 2010, Europe’s largest surf, skate and music festival in association with Vans. Leading integrated marketing agency, Space, for the second year running, devised a campaign working that encompassed sponsorship, entertainment and experiential activity aimed at giving 18-26 year old drinkers the chance to try the beer and enjoy the Desperados festival experience.
During the annual event, which took place from 4th to 8th August at Fistral Beach and Watergate Bay in Newquay, Cornwall, Space and Juno Productions planned a series of exciting live brand activities to engage consumers first hand with Desperados.
Desperados hosted its own bar at the Festival within the fully branded 11x13.5m EventStation Plus, which was the heartbeat of all the activities, with live acts including urban beat boxers Duke and FBBB DJ Chico at Watergate Bay. Meanwhile, down at Fistral Beach, festival goers were able to print their own Desperados T-shirts in association with Hit & Run within the smaller satellite 6m EventStation.
The structure next hits the slopes at London's ‘Freeze Festival’ 29th-31st Oct 2010 where wetsuits and sunglasses are replaced with snow board jackets, hats and mitts.
