StructureLab

StructureLab: 3d Branding

Brief:

With the introduction of 3d visual imagery in our cinemas, TV and global advertising campaigns we sought to integrate the perception of 3d art-working through the advance techniques of our full digital print branding.

Results:

A structure design which not only stands out from the crowd but invites the on looker to perceive the structures branding in 3d with the use of brandable glasses distributed by the event staff.

The artwork process produces an anaglyph image, when viewed with 2 color glasses (each lens a chromatically opposite color, usually red and cyan) creates the 3d illusion. This process could be applied to a product logo or life style image and invites the cortex of the brain to fuse the print into a perception into a three dimensional scene or composition. StructureLab recently produced a test sample (6m EventStation - Double Sided Print Curtain) with amazing results. We were able to manipulate the different types of artwork to the front and foreground ensuring the audience’s attention span and time frame interacting with the brand is heightened.