Adidas

Project: AdiTOUR

Brief:

When Adidas wanted a bespoke solution to an experiential marketing campaign, Evoke asked Baconinflate to build a unique structure. Designed to house Adidas' athletic shoe range and promote their sponsorship of the London 2012 Olympic Games, the structure must adhere to Adidas' iconic brand status, whilst maintaining the performance expected of a Baconinflate product.

Results:

The AdiTOUR structure features a 6m high translucent front fascia, integrated Multimedia QT Framework and a Full Digital Print Canopy, covering some 216sq.m of print. The rear wall has a projection screen built in, allowing visitors to 'race' against a professional athlete. The whole structure features an iconic ribbed walling system, and a fully-integrated ballast system which is completely hidden from view.